Beauty Without Cruelty Full Volume Mascara
Beauty Without Cruelty Full Volume Mascara gives maximum length and volume, this fabulous natural formulation for maximum volume has added vegan fibre to enhance length and volume performance. The extra dense soft hollow fine haired double depth brush maximises extension and thickness by closely coating each individual lash to its fullest extent.
Net weight 8ml
Beauty Without Cruelty Full Volume Mascara Ingredients
Ingredients (INCI/CTFA): Black: Aqua/water, Iron Oxides, Oryza Sativa Bran Cera (Rice Wax), Vp/Va Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate, Acacia Senegal Gum (Acacia Wax), Magnesium Aluminium Silicate, Polyglyceryl-3 Stearate, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Rhus Verniciflua Peel Cera/Rhus Verniciflua Peel Wax (Japanese Fruit Wax), Nylon-66, Hydrogenated Lecithin, Phenoxyethanol, Caprylyl Glycol, Glyceryl Caprylate, Ultramarines, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Stem Powder, Benzyl Alcohol, Oryza Sativa (Rice) Bran Oil, Tocopherol (Vitamin E), Biotin.
Ingredients (INCI/CTFA): Cocoa: Aqua/Water, Oryza Sativa Bran Cera (Rice Wax), Iron Oxides, Vp/Va Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate, Acacia Senegal Gum (Acacia Wax), Magnesium Aluminium Silicate, Rhus Verniciflua Peel Cera/Rhus Verniciflua Peel Wax (Japanese Fruit Wax), Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-3 Stearate, Mica, Nylon-66, Hydrogenated Lecithin, Phenoxyethanol, Glyceryl Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Talc, Bambusa Arundinacea (Bamboo) Stem Powder, Potassium Sorbate, Benzyl Alcohol, Oryza Sativa (Rice) Bran Oil, Tocopherol (Vitamin E), Titanium Dioxide, Biotin.
About Beauty without Cruelty
Beauty without Cruelty offers a full spectrum of fashion led colours. Their unique formulations carry a dedicated focus on enhancing a healthy and nourished skin, whist maintaining a strict adherence to our 100% cruelty free and vegan ethics.
100% vegan, fragrance free, carmine free, talc-free powders, paraben free, peg, gmo, gluten, toluene, phthalate & formaldehyde free
The Beauty without Cruelty swan logo encapsulates their mission being associated with the deities of healing waters and the sun. Known for its grace and beauty the swan is symbolic of our mission to deliver beauty by the intertwining of natural elements in our product offering.
Beauty without Cruelty has a history that includes so much animal rights. After being founded officially in the UK in 1963 by BWC Charitable Trust, BWC began work on its cosmetics line. BWC’s goal was to create natural cosmetics that did not contain animal ingredients and had never been tested on animals. Katherine Long, a well known cosmetician and animal welfare activist, worked with Noel Gabriel to lead the organization in creating these products. Muriel Dowding offered her assistance to the organization after Long’s death in 1969 to stop it from being shut down. Later in 1978, Joseph Piccioni became the managing director of BWC in the UK. With his business expertise and dedication to animal rights, Piccioni helped lead BWC to launch its lines in the United States in 1989.