Beauty Without Cruelty Waterproof Mascara

£13.00

Available: In Stock

Waterproof formulation in two shades with a new ergonomic Curvy Contour brush that creates length, curl and definition by increasing the natural curve of the lashes.

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Beauty Without Cruelty Waterproof Mascara

Beauty Without Cruelty Waterproof Mascara is a waterproof formulation in two shades with a new ergonomic Curvy Contour brush that creates length, curl and definition by increasing the natural curve of the lashes. The design makes reaching the corners exceptionally easy creating a more even coat. Especially good for contact lens wearers.

Indication of skin type: Suitable for all types of skin.

Net weight: 8ml

 

Beauty Without Cruelty Waterproof Mascara Ingredients

Ingredients (INCI/CTFA): Black: Aqua/water, Isododecane, Isoparaffin, Oryza Sativa Bran Cera (Rice Wax), Copernicia Cerifera Cera, Vp/Eicosene Copolymer, Polyglyceryl-4 Isostearate, Polyethylene, Disteardimonium Hectorite, Rhus Verniciflua Peel Cera (Japanese Fruit Wax), Hydrogenated Castor Oil, Phenoxyethanol, Dimethicone, Ethylhexylglycerin, Potassium Sorbate, Alcohol Denat., Trimethylsiloxysilicate, Panthenyl Triacetate (Vitamin B5), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Aminomethyl Propanol, Ascorbyl Palmitate (Vitamin E), Iron Oxides.

Ingredients (INCI/CTFA): Cocoa: Aqua/water, Isododecane, C11-12 Isoparaffin, Oryza Sativa Bran Cera (Rice Wax), Copernicia Cerifera Cera (Carnauba Wax), Vp/Eicosene Copolymer, Polyglyceryl-4 Isostearate, Polyethylene, Mica, Disteardimonium Hectorite, Rhus Verniciflua Peel Cera (Japanese Fruit Wax), Hydrogenated Castor Oil, Phenoxyethanol, Dimethicone, Talc, Ethylhexylglycerin, Potassium Sorbate, Alcohol Denat., Trimethylsiloxysilicate, Panthenyl, Triacetate (Vitamin B5), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Aminomethyl Propanol, Ascorbyl Palmitate (Vitamin E), Tin Oxide, Iron Oxides, Titanium Dioxide.

 

 

 

About Beauty without Cruelty

Beauty without Cruelty offers a full spectrum of fashion led colours. Their unique formulations carry a dedicated focus on enhancing a healthy and nourished skin, whist maintaining a strict adherence to our 100% cruelty free and vegan ethics.

100% vegan, fragrance free, carmine free, talc-free powders, paraben free, peg, gmo, gluten, toluene, phthalate & formaldehyde free

The Beauty without Cruelty swan logo encapsulates their mission being associated with the deities of healing waters and the sun. Known for its grace and beauty the swan is symbolic of our mission to deliver beauty by the intertwining of natural elements in our product offering.

Beauty without Cruelty has a history that includes so much animal rights. After being founded officially in the UK in 1963 by BWC Charitable Trust, BWC began work on its cosmetics line. BWC’s goal was to create natural cosmetics that did not contain animal ingredients and had never been tested on animals. Katherine Long, a well known cosmetician and animal welfare activist, worked with Noel Gabriel to lead the organization in creating these products. Muriel Dowding offered her assistance to the organization after Long’s death in 1969 to stop it from being shut down. Later in 1978, Joseph Piccioni became the managing director of BWC in the UK. With his business expertise and dedication to animal rights, Piccioni helped lead BWC to launch its lines in the United States in 1989.

Shades

Black, Cocoa

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